AUDI Launches a New Electric SUV
AUDI, the all-caps Chinese EV brand, is moving quickly in China’s competitive electric vehicle market. Just two months after starting production of the E5 Sportback, the company unveiled its second model: the AUDI E SUV concept at the Auto Guangzhou 2025 show.
Despite sharing the name, this brand is separate from Germany’s Audi. The new SUV is a large, battery-powered vehicle designed specifically for Chinese buyers, with no ties to Audi’s traditional platforms or four-ring logo.